Digital Marketing

Digital Marketing

There is no more B2B or B2C, Its H2H. Human to Human. Smart brands know that having a powerful online presence is a must. Consumers not only turn to but rely on the internet for all sorts of information on brands and their services. They're not only looking at company websites; they're looking at third-party review sites and social media, as well. Cultivating a reputable and well branded online presence is practically mandatory. At PR Mango, we understand the importance of creating a digital marketing strategy that is focused on the brand and also converts your digital efforts into sales.


Your brand is not what you say, Its what Google says it is. Search Engine Optimization is the process which increases your website's rankings in search engine results and subsequently increases site traffic and revenue.
Search engine marketing or SEM refers to paid search marketing, a system where businesses pay Google to show their ads in search results.
Both SEO and SEM should be fundamental parts of your digital marketing strategy.

Social Media Marketing :

We have the talent to design and execute social media campaigns that personalize your business and connect directly with your audience. We keep tabs on how your target audience is reacting to your business and we'll join conversations as members of that audience to keep your reputation at an all-time high. We use social media platforms mainly Facebook, Instagram, and Twitter to create something that people would love to share.

Facebook : We can create ads that feature a single image, a single video, or multiple images that are displayed either in a carousel format or as a slideshow.

We can optimize ads on Facebook based on what specific objective your campaign has. Generally, we distinguish three different kinds of objectives that follow the traditional user journey from awareness to conversion:

  • Raising awareness: This includes campaigns to raise brand awareness, local awareness and to maximize reach.
  • Consideration: These are ads that drive traffic to your website, boost the engagement of your posts, increase app downloads or video views and help you collect customer data (leads) to use in follow-up campaigns.
  • Conversion: These are ads that increase the conversion on your website or online shop, advertise specific products to users who have interacted with your shop before, or get people to visit your local store.
  • We offer a variety of targeting options that you can combine to build a specific

    Instagram : We have the same three choices you know from Facebook ads – we can create ads that feature a single photo, a video, or multiple photos that are displayed in a carousel format.

    For self-service customers, we offer a range of different objectives for which you can optimize your campaign. Similar to Facebook, Instagram will show your ad to the people in your target audience who are most likely to take the action you want them to take. The campaign objectives you can choose from are:

    • Brand awareness
    • Reach
    • Traffic (for clicks to your website or to the app store page of your app)
    • App installs
    • Engagement (with your posts)
    • Video views
    • Conversions (on your website or app)

    Content Marketing :

    Content Marketing is the reason SEARCH BEGAN. Creating a digital marketing strategy that involves great content development is a great way to get your brand the exposure it needs.
    Creating interesting and shareable content is what turns a passive online viewer into a brand loyalist. Generating appealing content starts with creating real human connections, not auto-piloted social media posts that follow the same old trends.

    E-MAIL Marketing:

    The best time to call someone is E-MAIL. Our creative team designs an email template to complement your branding so that your customers know it's your newsletter. LET'S GO VIRAL!

    Influencer Marketing:

    Influencer Marketing is a type of showcasing in which the focus is more on influential people rather than targetting the markets as a whole. It recognizes the people who have an impact on potential purchasers and arranges to advertise around these influencers.

    Pay Per Click Campaign :

    Pay Per Click or PPC is a model of internet marketing in which the advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to your site in a more strategic manner.
    Search engine advertising is one of the most popular forms of PPC. It allows advertisers or websites to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. The ads are placed along with the search results at the top.